Why Blogging is Important in SEO

If you are looking to boost your search engine optimisation (SEO) campaign, one of the best approaches you must consider is blogging.  Website owners who work with an SEO agency in Singapore know that blogging provides a lot of benefits, especially for SEO. Below are the reasons blogging is important for SEO:

Ensuring there is Fresh Content

Google takes fresh content as a ranking factor as it can help give users a positive experience. Websites that post fresh content regularly will notice an improvement in their search engine rankings. The more content a site produces the more keywords they will rank for. Blogging increases a site’s traffic.

Increasing Backlinks

Link building is an SEO approach that happens within blog posts. Google loves websites with quality backlinks. Quality content is important to create backlinks. Producing blog posts with quality information will increase a site’s chances of getting links from authority websites.

Showing Social Signals

Google considers how popular a site is on social media. A blog makes it possible for people to share a site on social media. Producing interesting content will lead to people being happy to share the posts with their friends. It is important to include social sharing buttons on the website to ensure the posts get shared.