Major Aspects of Google: The Tech Giant

We all know who Google are, of that there is no doubt, but many people think Google run a successful search engine, which, of course, they do. Yet there is much more to this huge global corporation, as we will outline in this article.

Google Search Engine

Of course, we all use Google to source products and services, while this handy system can just about answer any question you might have. There are quite a few public search engines, Bing being just one, but the vast majority of users type their keywords into Google’s search window and with a single click, you have 6,843,295 search results in less than one second!

Google Ads

If you are looking for Google Adwords in Perth, for example, there is an SEO agency that specialises in creating Google Ads campaigns for their clients. This is one form of pay per click (PPC) advertising, whereby the client pays Google for the number of clicks the ad receives and unless you really know your stuff, this could be a costly failure. Google own many digital platforms, including YouTube and Gmail and around 20% of their annual revenue comes from PPC and if you hire an SEO agency, they will work their magic and generate a healthy ROI. Google also have AdSense, which is a network that enables third-party websites to host their ads. When you create a Google Ads account, you can select from many variables to be very specific about who sees your ads and what time they run, you can prioritise geographical location, age, sex and, of course, language.

Google Chrome

Many people use Chrome to surf the web, indeed, some say that Chrome is the number 1 web browser, thanks to its easy to navigate settings and users search history would likely be integrated with AI to provide relevant content to your browser.

Google Maps

Where would we be without this amazing GPS system? Millions of motorists rely on Google Maps to take them to their destination and Google Earth also is a part of mapping out the world. Using hi-resolution satellite images, you can easily find your home on Google Earth.

Google employs many thousands of technicians who work in various departments and they have huge data centres around the world to store all the data they collect, plus they adopt a casual stance with employees, meaning you can show up for work in your tracksuit and even bring your dog to work! Whatever the future holds in the way of technology, you can be sure that Google will be at the top of the tree, especially now we are merging with AI.