- Add the keywords you want to rank
You want to assist Google in understanding which keywords you want to rank for a certain page or post by adding them to your page slug. When the slugs are too long, it will confuse the search engines and users alike. You can optimize the slug by shortening it so as to make sense for both the parties and make the keywords rank as well to create a win-win situation.
- Avoid using stop keywords
Stop keywords are those common words that don’t add any kind of value to understand the actual content of the page. According to the best SEO Singapore service provider, MediaOne, words like a, the, on, and, is, of, you, etc. must be avoided to be used in the slugs.
- Use dashes for separating words in the slug
You can use “-“ for separating the words in the slug. Using multiple words as one will be confusing to all parties involved.
- Always keep the slugs short
The shorter the slugs, the better they are understood and processed than the longer slugs. Another reason to shortening the slugs is that when crawling and indexing is done, the search engines match what the user has typed in the search box with the page slugs. There are many other factors considered as well when the ranking process is concerned. Hence, always optimize your slugs. Never forget the URL of the page is displayed in search results, so always have short and descriptive slugs to attract more clicks and visits to your website.