Experts from digital marketing field have been debating for years about the important role backlinks play in improving a site’s ranking. While some believe backlinks boost rankings quickly, others think SEO is way bigger than creating backlinks. As a business owner, it’s important for you to have a clarity about this topic for a smooth run.
Backlinks and SEO
Back in the days, when Google wasn’t strict about SEO, bloggers and marketers could make hundreds of links overnight and achieve first-page rankings easily. It was a cakewalk for those who understood the backlink building process and had resources to build links quickly. They could literally make tens of thousands of dollars every month without doing much work. However, things have changed now.
In today’s hyperactive world when almost everyone running an online business knows about SEO but hardly anyone knows how to do it the right way, only a well-known Singapore SEO agency or individual SEO expert with years of experience can help you grow online. Backlinks still play an important role in this procedure, but their dynamics have changed completely. Today, you cannot make random links to your website and shoot its rankings to top. Even if you try to do it, Google will spot it and ban your site from showing up in SERPs again.
The only way to move forward is to build relevant and high authority links that look natural to Google. So, if you are a newbie with no idea how to do this, it’s better to take help from an expert than trying to be the lead hero without any knowledge. The investment that you make in SEO can be recovered easily if you hire the right person or agency for this role.
Another important thing here is that backlinks alone cannot make a considerable difference nowadays. You need to take care of many other things as well like load time of your website, UX/UI design, social signals, mobile-friendliness, etc. Unless all these are well in place, your site can’t make it to the first page of Google and stay there for a long time. So, get in touch with an expert as soon as possible and start doing SEO the right way.